After Developing an App, it becomes equally important to deploy it, i.e to make it available for users to use.
While listing it on PlayStore, every app developer expects to reach more and more users through the app.
In this blog, we would look into the Main aspects of PlayStore Listing-->
BRAND PERSONALITY
A brand personality can help you define the tone of voice, color scheme, and design aspects that you will use in your store listing
- What emotions do your users feel when they think about your app or game?
- If your app were a person, how would you describe them? What traits would they have?
WHY SHOULD POTENTIAL USERS CHOOSE YOUR APP
- What gets you excited about your app?
- How does your app solve user's problems or improve their situation
- What makes your app unique?
- What does your app represent and what it does not represent?
- What do you do to meet, to meet the needs of your users? What techniques do you use to do this?
VISUAL PALETTE
Your color palette is a visual representation of your brand and should reflect your brand's personality and what will resonate well with your potential client base.
WHAT TO AVOID
- Avoid indicating Google Play Performance rankings or price and promotional information in your tagline.
- Instead of comparison to other apps, focus on what's great about your app experience
- Avoid time-sensitive taglines or content that can become outdated quickly to reduce the need of update.
- Avoid generic call-to-action texts in your tagline
Ex- "DOWNLOAD NOW"