A dive into the world of Digital Marketing - Part 1

Digital marketing is a trending topic in today's world as companies thrive to promote their product and pitch it to their target audience.

As the name suggests, Digital means having your presence on the internet or simply being present online. (By creating your own website, app, or digital advertisement)

Let us take an example that we all can relate to -

Suppose you are a car mechanic, how can being online help you?

• Customers search on google and your link comes up

• you can display testimonials, pricing, location on a map, services provided, a query form or a request call back service

By building this online presence, you can connect to people all across the world in comparatively less time and in a cost-effective manner.

There are two ways of marketing your online presence

• Blogs, Facebook, Website
• Search Engine
• Email Marketing
• Display Advertising

Search Engines can be used in two main ways-->

SEO (Search Engine Optimization)--->

• Free of cost
• Know the words that people type

Example-->

SEM (Search Engine Marketing )---->

• Buying Ad Space
• Auction System by bidding on the keyword (pay per click rate)

NOTE- We would look into SEO and SEM in detail in the latter part of this series

The paid AdSpace is displayed with Ad before the search result-->

Hence it is important for business owners to have the following -

• Digital Plan
• Set Realistic expectations
• Analysis
• Forward Thinking
• Updated
• Understanding customers