We often hear the term USP..what does this exactly mean and how can this help us?
USP refers to Unique Selling Proposition.
USP is determined by SWOT Analysis -->
- Strength
- Weakness
- Opportunities
- Threats
To make your business stand out, business owners need to analyze the following -->
- Who are their target audience?
- Who are their competitors?
- What are the problems of the audience?
- How does your business intend to solve them?
Determining USP can be different for Online and Offline businesses.
Let us understand the customer behavior online and offline -->
ONLINE
- See
- Do
- Think
- Buy
OFFLINE
- Price
- Friendliness
- Return Policy
- Stock
Some behaviors might be familiar to both offline and online customers.
The most critical question remains unanswered, How to know about your competitors??
- Go to your browser and type in about your product, see and analyze the keywords, title, and social media messaging they use.
- Sign Up to alert systems, you can use Google alerts to be updated about your competitors
Ask the above-mentioned questions to yourself, be in the customer's shoes, and you will be able to find the perfect USP for your business.