How to make your business stand out?

How to make your business stand out?

We often hear the term USP..what does this exactly mean and how can this help us?

USP refers to Unique Selling Proposition.

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USP is determined by SWOT Analysis -->

  • Strength
  • Weakness
  • Opportunities
  • Threats

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To make your business stand out, business owners need to analyze the following -->

  • Who are their target audience?
  • Who are their competitors?
  • What are the problems of the audience?
  • How does your business intend to solve them?

Determining USP can be different for Online and Offline businesses.

Let us understand the customer behavior online and offline -->

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ONLINE

  • See
  • Do
  • Think
  • Buy

OFFLINE

  • Price
  • Friendliness
  • Return Policy
  • Stock

Some behaviors might be familiar to both offline and online customers.

The most critical question remains unanswered, How to know about your competitors??

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  • Go to your browser and type in about your product, see and analyze the keywords, title, and social media messaging they use.
  • Sign Up to alert systems, you can use Google alerts to be updated about your competitors

Ask the above-mentioned questions to yourself, be in the customer's shoes, and you will be able to find the perfect USP for your business.