Making impactful websites for Digital Marketing

Business owners often develop a website for their business but cannot receive the desired outreach. So, in the blog, we will discuss the ingredients for making an impactful website for your business.

Most of us might have heard about the term 'Domain name'. So, what exactly is a domain name? We deal with domain names every day. It is basically the part that we write between www and .com. For example - hashnode.com ---> here hashnode is the domain name.

We won't get into the details of how the web works as it is not relevant for this blog.

So, domain names should be --->

• Unique
• Short, Relevant, easy to remember

Key Features of a website should be --->

• Highlighting your contact details
• Single click call option
• Explanation in engaging words, a tone that is confident but not intimidating

Website features to improve customer interactions --->

• Live chat function
• Good navigation within the webpages
• Back to home page button on the logo
• Page layout (Similar Font, Dark text on light background, important information on top)

Website design Do's and Don'ts--->

• Speed (Avoid high-resolution files, resize your videos and images)
• Mobile Compatibility (Responsive Design)You can use Google's Mobile-Friendly Test Tool
• Avoid plugins
• Website is not for selling but is for solving (Be in the customer's shoes)
• Ensure that the website works fine on different browsers