We can't live without social media. It has become an inseparable part of our lives. Even Businesses need Social media interactions to understand their customer base better and interact with them.

Advantages of Social Media for Marketing-

• Social Media has a lot of information about the users
• Strategic Targeting
• Budget Friendly
• Promoted content

Social Media Basics

• Share, interact, exchange, connect
• Social sharing
• Know what people like
• get involved, get connected

The right social media sites for you

• Know the context of your business
• Understand the objective of each network

Three types of Social Media Networks-

• Personal Network (Whatsapp, Google Hangouts, Facebook Messenger)
• Video and Image Network (Instagram, Facebook, Pinterest)
• Professional Network(LinkedIn, Indeed)

Setting your goals for Social Media

• Why are you using Social media?
• Tone of language ( Casual or Professional Customers)
• Choose the right type of Social Media

Getting on social media

• Business Pages on Platforms
• Personalize your profile page
• Pages accessible through search engines
• Have a look at the paid features of the platform

Your Long term social media plan

• Calendar (next 6 to 12 months)
• When to post
• Consistent in sharing
• Timely events

Measuring success in Social Media

• Various Social media platforms have various management tools
• Using data & reports using social media analytics